• Good Company : How to Build a Business without Losing Your Values

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ISBN 9781838951252

'What a joy! Inspiring and powerful.' -- Ruby WaxIn a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.

What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

 

  • Format:
    • Hardback
    • 272 pages
  • Publisher:Atlantic Books
  • Imprint:Atlantic Books
  • Edition:Main
  • ISBN:9781838951252
  • Published:2 Apr 2020
  • Classifications:
    • Business strategy,
    • Business ethics & social responsibility
  • Readership:
    • Professional & Vocational
    • Tertiary Education (US: College)
  • Weight:524g
  • Dimensions:230 x 154 x 24 (mm)
  • Pub. Country:United Kingdom