Truth by Hector Macdonald

ISBN: 9780593079331
The maximum number of possible parameters of the product has been reached.
Shipping within :3 -5 days
Price : 82.65
-20%
Old price : 103.31
By the end of the promotion left :
The Amount Of (opak ):
Zamówienie telefoniczne: 242636505
Leave a phone number. We will call you back!

We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.

Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred.

Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.

Now, in Truth: A User's Guide, Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

Product details

  • Paperback: 352 pages
  • Publisher: Bantam Press (8 Mar. 2018)
  • Language: English
  • ISBN-10: 0593079337
  • ISBN-13: 978-0593079331
  • Product Dimensions: 15.3 x 2.5 x 23.4 cm
Sklep internetowy na platformie SKY-SHOP Sklep internetowy
Please wait ...

Information

You are logged in correctly

The product has been added to your shopping cart

Your shopping cart has been added selected number of pieces of the product. When you order you will be able to change it.



Detailed contents of the basket is located under the shopping cart icon at the top of the page.

Information

The product has been added to the virus Vault